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Work Experience
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Senior Software Engineer
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San Francisco, Ca
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America Online, Bebo.com
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September 2006 - Present
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- Designed and implemented custom tools and software solutions for Bebo's global Ad Sales team including content management, ad-serving, production flow and analytics systems.
- Contributed to data-driven product re-design and monetization efforts through the use of custom tracking tools and excel.
- Contributed to bebo UI design/re-design process with various wireframes and mocks, specifically regarding advertising and sponsorship.
- Supported sensitive large-budget sponsorships such as Apple, Samsung, Coca-Cola, Red Bull, Orange and McDonalds. Staying on-call around the clock helped grow Bebo sales revenue to 8 figures.
- Supported external content integration partners such as CBS, MTV, Sony, Ustream, Blip.
- Produced custom sponsorship content in html, js, flash, including profiles, videos, page take-overs, contests, etc. Implemented templates for design team.
- Contributed to various monetization experiments such as page view drives, affiliate marketing, lead generation, toolbars, traffic swaps.
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Software Developer
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San Luis Obispo, Ca
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Meca Communications
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January 2005 - June 2006
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- Contributed to the research and design team, building prototypes of new kinds of products involving instant messaging, social networking and entertainment.
- Overhauled mecamessenger.com front-end (JSP, HTML, CSS) with a generic structure, capable of rapid white-label branding. Partners included American Idol and Rolling Stone.
- Created UI mocks for redesigns of the Meca Messenger IM client (Photoshop and Flash).
- Implemented site analytics and ad-tags.
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Web Developer
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University of California, Santa Cruz
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University of California, Santa Cruz
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Feb 2003 - December 2004
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Faculty Instructional Technology Center (FITC)- Implemented departmental sites using custom PHP-based CMS.
- Supported faculty directly.
- Designed map-based web application for Spanish History course.
Student Affairs- Implemented custom database applications in ColdFusion, static and CMS-driven sites in ColdFusion and PHP.
- Supported various departmental sites including Judicial, Student Union and Campus Police.
Information Technology Institute- Built original static site http://www.iti.ucsc.edu/
Eyecandy: The Journal of Film and Digital Media- Production, Web and Business manager, 2 years.
- Created a complete PDF archive of the journal's history at UCSC Library.
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Web Developer, Post Production Assistant
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San Luis Obispo, Ca
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Aspect Media Factory
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August 2001 - July 2002
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- Implemented client mini-sites in (HTML, CSS, JS), including custom CMS installs.
- Authored CD-ROMs and broadcast DVDs.
- Created broadcast animations and video composites.
- Created print marketing materials.
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Web and Multimedia Developer
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San Luis Obispo
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Moon Valley Software
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February 2000 - November 2001
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- Contributed to concept, front-end implementation and promotion of Shizznit.com, a teen "portal" site startup within Moon Valley Software.
- Contributed to multimedia authoring product ROM With a View, QA support.
- Executed several client CD-ROM projects, for music labels, Starbucks, etc.
- Executed white-labeled toolbars for various clients.
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Internet Specialist
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San Luis Obispo, Ca
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Knight Ridder Newspapers
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November, 1999 - January, 2000
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- Maintained content, events and business databases for a local newspaper website.
- Packaged and pitched impression-based ad-sales offerings to local businesses.
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IT Manager
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San Luis Obispo, Ca
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Innovative Concepts
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March 1997 - November 1997
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- Managed the installation and repair of desktops, servers and networks for small business clients.
- On-site installation and direct interaction with clients.
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