Jose Miguel Hernandez's Resume (Last updated September 23rd 2009)

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Jose Miguel Hernandez

San Francisco, Ca 94110


http://josemiguelhernandez.com

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Objective 

To build and monetize compelling experiences for the web.

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Work Experience 

Senior Software Engineer

San Francisco, Ca

America Online, Bebo.com

September 2006 - Present


  • Designed and implemented custom tools and software solutions for Bebo's global Ad Sales team including content management, ad-serving, production flow and analytics systems.

  • Contributed to data-driven product re-design and monetization efforts through the use of custom tracking tools and excel.

  • Contributed to bebo UI design/re-design process with various wireframes and mocks, specifically regarding advertising and sponsorship.

  • Supported sensitive large-budget sponsorships such as Apple, Samsung, Coca-Cola, Red Bull, Orange and McDonalds. Staying on-call around the clock helped grow Bebo sales revenue to 8 figures.

  • Supported external content integration partners such as CBS, MTV, Sony, Ustream, Blip.

  • Produced custom sponsorship content in html, js, flash, including profiles, videos, page take-overs, contests, etc. Implemented templates for design team.

  • Contributed to various monetization experiments such as page view drives, affiliate marketing, lead generation, toolbars, traffic swaps.

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Software Developer

San Luis Obispo, Ca

Meca Communications

January 2005 - June 2006


  • Contributed to the research and design team, building prototypes of new kinds of products involving instant messaging, social networking and entertainment.

  • Overhauled mecamessenger.com front-end (JSP, HTML, CSS) with a generic structure, capable of rapid white-label branding. Partners included American Idol and Rolling Stone.

  • Created UI mocks for redesigns of the Meca Messenger IM client (Photoshop and Flash).

  • Implemented site analytics and ad-tags.

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Web Developer

University of California, Santa Cruz

University of California, Santa Cruz

Feb 2003 - December 2004


Faculty Instructional Technology Center (FITC)
  • Implemented departmental sites using custom PHP-based CMS.

  • Supported faculty directly.

  • Designed map-based web application for Spanish History course.

Student Affairs
  • Implemented custom database applications in ColdFusion, static and CMS-driven sites in ColdFusion and PHP.

  • Supported various departmental sites including Judicial, Student Union and Campus Police.

Information Technology Institute
  • Built original static site http://www.iti.ucsc.edu/

Eyecandy: The Journal of Film and Digital Media
  • Production, Web and Business manager, 2 years.

  • Created a complete PDF archive of the journal's history at UCSC Library.

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Web Developer, Post Production Assistant

San Luis Obispo, Ca

Aspect Media Factory

August 2001 - July 2002


  • Implemented client mini-sites in (HTML, CSS, JS), including custom CMS installs.

  • Authored CD-ROMs and broadcast DVDs.

  • Created broadcast animations and video composites.

  • Created print marketing materials.

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Web and Multimedia Developer

San Luis Obispo

Moon Valley Software

February 2000 - November 2001


  • Contributed to concept, front-end implementation and promotion of Shizznit.com, a teen "portal" site startup within Moon Valley Software.

  • Contributed to multimedia authoring product ROM With a View, QA support.

  • Executed several client CD-ROM projects, for music labels, Starbucks, etc.

  • Executed white-labeled toolbars for various clients.

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Internet Specialist

San Luis Obispo, Ca

Knight Ridder Newspapers

November, 1999 - January, 2000


  • Maintained content, events and business databases for a local newspaper website.

  • Packaged and pitched impression-based ad-sales offerings to local businesses.

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IT Manager

San Luis Obispo, Ca

Innovative Concepts

March 1997 - November 1997


  • Managed the installation and repair of desktops, servers and networks for small business clients.

  • On-site installation and direct interaction with clients.

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Education 

Bachelor of the Arts

January 2003 - December 2004

University of California, Santa Cruz, California
Film and Digital Media

 

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Skills 

  • Project Management.

  • Product design, UI wire-framing, spec writing and documentation.

  • Intermediate JavaScript.

  • Intermediate Java, JSP and other server-side technologies.

  • Strong HTML & CSS, standards compliant.

  • Strong visual design, Photoshop, Illustrator, etc.

  • Strong understanding of content management, ad serving and analytics tools and systems.

  • Strong understanding of feed (MRSS) publishing and aggregation technologies.

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Field Work 

  • Detailed Curriculum Vitae on my wiki:
http://jozecuervo.com/wiki/index.php?title=Curriculum_Vitae

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Interests 

Digital Photography, Filmmaking, iPhone Apps, Quartz Compositions, River Rafting

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Keywords 

Google Visualizations, Mootools, Jquery, PHP, Lightspeed, Freemarker, ColdFusion, insight XE.

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