Jose Miguel Hernandez's Resume (Last updated March 17th 2009)

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Jose Miguel Hernandez

San Francisco, Ca 94110


http://jozecuervo.com

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Objective 

To build and monetize compelling experiences for the social web.

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Work Experience 

Senior Software Engineer, Sales Engineering

San Francisco, Ca

Bebo.com

September 2006 - Present


  • Provided custom solutions and training support to Sales, Ad Operations and Ad Production teams in San Francisco, London, New York, Sydney, Los Angeles and India. Helped grow Sales revenue to 9 figures.

  • Built dozens of sponsored profiles including custom graphics, flash etc.

  • Additional support to Editorial, Business Development, Marketing, Business Intelligence, i18n, PR, Safety, Customer Service, capturing all internal requests for engineering support.

  • Supported all custom content and promotional tools: Sponsored profiles, sponsored areas, sponsored videos, timelines, contests, ad tags, etc.

  • Designed and built the UI portion of the Bebo Campaign Management System and Sponsored Area ad server.

  • Contributed wireframe UI sketches, template logic and CSS/JS for high volume pages, especially those involving ads.

  • Contributed to special monetization projects such as page view drives, affiliate marketing, leadgen, toolbars, traffic swaps.

  • Provided external support of Open Media Platform and Open Applications Platform to ad agencies, creative agencies and media partners such as CBS, MTV, SONY, Ustream, etc.

  • Support International Launches in Europe, Latin America and India. Prepare content and targeting tools for lang-geo support.

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Web Developer

San Luis Obispo, Ca

Meca Communications

January 2005 - June 2006


  • Initially redesigned the mecamessenger.com site using standards compliant XHTML and CSS, JSP.
  • Implemented white-label brandings of the mecamessenger.com site for American Idol and other clients.
  • Contributed on a high-level to several redesigns of the mecamessenger.com web architecture.
  • Implemented insight XE tracking system.
  • Created UI concepts for the Meca Messenger IM client (Photoshop and Flash).
  • Worked with Meca Labs R&D creating rogue social services and repurposing in-house or open-source technologies (.NET, AJAX, PHP, Mediawiki, PHPBB, Wordpress, jabber, XML).

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Student Web Developer

University of California, Santa Cruz

University of California, Santa Cruz

Feb 2003 - December 2004



Faculty Instructional Technology Center (FITC)
  • Implemented departmental sites using internal PHP-based CMS.
  • Provided web and media support for faculty members.
  • Designed map-based web application for Spanish History course.

Student Affairs
  • Built Custom database applications in ColdFusion.
  • Implemented static and CMS-driven sites in ColdFusion and PHP.
  • Provide webdev support to various departments including Judicial, Student Union and Campus Police.

Information Technology Institute
  • http://www.iti.ucsc.edu/

Eyecandy: The Journal of Film and Digital Media
  • Site management and print layout, 2 years.

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Web, Multimedia Developer

San Luis Obispo, Ca

Aspect Media Factory

August 2001 - July 2002


  • Built client minisites in HTML/CSS and Photoshop.
  • Built custom CMS systems for clients.
  • Authored CD-ROMs and DVDs.
  • Created animations and video composites.
  • Created print marketing materials.

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Web, Multimedia Developer

San Luis Obispo

Moon Valley Software

February 2000 - November 2001


  • Contributed to design and build of shizznit.com, a teen "portal" startup (HTML/PHP/MYSQL).
  • Print and web design.
  • Multimedia and JS development.
  • QA support for the RWAV product suite.
  • Multimedia projects for music industry clients.
  • White label toolbar implementation.

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Internet Specialist

San Luis Obispo, Ca

Knight Ridder Newspapers

November, 1999 - January, 2000


  • Maintained daily content for newspaper website.
  • Outside ad sales to local businesses.

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IT Service Manager

San Luis Obispo, Ca

Innovative Concepts

March 1997 - November 1997


  • Managed the service, installation and repair of client computers
  • Built custom systems
  • Managed parts inventory.
  • Maintained install scripts.

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Education 

Bachelor of the Arts

January 2003 - December 2004

University of California, Santa Cruz, California
Film and Digital Media

 

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Skills 

  • Business correspondence and people skills.
  • Front-end HTML/CSS + JS hand coding.
  • Product design, wire-framing, spec-writing and documentation.
  • Google Vis, Mootools, Jquery,
  • Intermediate back-end skills with Java, JSP, Lightspeed/Freemarker, ColdFusion.
  • Experience with PHP, ASP, RoR, C#
  • Graphic design, Photoshop, Illustrator, et al.
  • Filmmaking, compositing and editing.
  • Podcasting, videoblogging and feed/subscriber publishing technologies.

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Field Work 

  • Detailed Curriculum Vitae on my wiki:
http://jozecuervo.com/wiki/index.php?title=Curriculum_Vitae

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Interests 

iPhone Apps, Quartz Compositions, River Rafting the Grand Canyon, Saving mom and Pop Video Stores, Heavy Machinery, data-mining craigslist.

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